[books] All the Best for the New Year [Part 1 | Part 2] — a cultural preview for 2003. William Gibson’s new book looks really interesting: ‘Pattern Recognition, his seventh novel, is notable for being set in London one year after 11 September, and the business of imagining the future takes a back seat to the complexities of the modern world. In a tip of the hat to Naomi Klein, the heroine, Cayce Pollard, makes her living through an unusual sensitivity to corporate branding. When a toothsome ad executive asks her to investigate the source of a mysterious phenomenon on the internet, which could be the most important viral marketing campaign ever devised, Cayce soon becomes entangled in a world of paranoid surveillance and commodity fetishism. Pattern Recognition is a stylish and ambitious novel.’
This entry was posted on Monday, January 6th, 2003 at 8:17 am and is filed under Books.