[food] Not So Big, Mac — a look at the problems McDonalds are currently facing.‘…the all-American fast-food chain, the symbol of US-driven trade liberalisation and peace through commerce is, in certain key ways, a bizarrely un-American phenomenon. In a culture that champions entrepreneurialism, the corporation is now a vast, unwieldy bureaucracy; in a culture that thrives on innovation, it has been selling the fast-food treat of the American working-classes of the Eisenhower era for decades since Eisenhower. And in an economy where unlimited choice – or at least the appearance of choice – is the main selling point of every food store, deli or coffee shop, McDonald’s has, from the beginning, adhered to the alternative philosophy of You’ll Eat What You’re Given.’
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Production orientation vs customer orientation. Henry Ford: “any colour you like, so long as it’s black”.
I don’t think “Eisenhower era food” is an epithet. The point is that a hamburger is a good lunch anywhere, if properly prepared, but McDonald’s food is just plain muck.
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