16 December 2025
[games] The Mastermind Box Cover: What the Hell Were They Thinking? … Transcripts from inside the room at the Mastermind board game new cover presentation.
REYNOLDS: Do we want sexual tension on a board game cover for eight-year-olds?
SMITH: We want adult tension. The tension of brains. If anyone sees sex, that’s on them. We’re not responsible for the public’s imagination. We’re responsible for moving units in Woolworths. Gary, I see what you’re going for… a Cold War posture: mutually assured… embarrassment? You probe, they conceal, you infer, they flinch. Gorgeous.
REYNOLDS: Jesus. All that from colored pegs and a plastic tray?
LARKIN: Bingo.
