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[google] Is Google Dying? Or Did the Web Grow Up? … The Atlantic takes a look at where Google Search is at in 2022. ‘The AI attempts to understand not just what the searcher is typing, but what the searcher is trying to get at,” Haynes told me. “It’s trying to understand the content inside pages and inside queries, and that will change the type of result people get.” Google’s focus on searcher intent could mean that when people type in keywords, they’re not getting as many direct word matches. Instead, Google is trying to scan the query, make meaning from it, and surface pages that it thinks match that meaning. Despite being a bit sci-fi and creepy, the shift might feel like a loss of agency for searchers.’

Is Google Search Dying? (Again)

This entry was posted on Friday, July 1st, 2022 at 9:18 am and is filed under Google, Tech, Web.

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