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[crime] The bizarre world of the true crime YouTube influencers‘It’s hard to explain the current trend towards lifestyle/true crime crossovers without acknowledging a disconcerting fact; that what seems at surface level to be a wild mismatch, has a perfectly sound internal logic lurking under the surface. Both rely on the marketing of a product in a wildly oversaturated marketplace. The required skills are readily interchangeable: a ‘relatable’ manner, the ability to spin a compelling yarn and an on-the-nose sincerity. And, most importantly, the savviness to seize an opportunity. And while the traditional avenues of online lifestyle revenue begin to shift and change, crime remains conventionally big traffic business. ‘

True Crime YouTube Influencers: “There’s so much more to my personality than morbidity.”

This entry was posted on Tuesday, June 11th, 2019 at 11:45 am and is filed under Internet, Social Media, True Crime.

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