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[tv] Smart TVs Are Dumb … Alex looks at the business model around Smart TVs. ‘Earlier this month, Vizio’s chief technology officer, Bill Baxter, told The Verge that the reason his company can sell TVs so cheaply now is that it makes up the money by selling bits of data and access to your TV after you purchase it. Baxter called this “post-purchase monetization.” “This is a cutthroat industry,” he said. “It’s a 6-percent-margin industry, right? … The greater strategy is I really don’t need to make money off of the TV.” This is why your TV was so cheap.’

The “Post-Purchase Monetization” of Smart TVs

This entry was posted on Wednesday, January 30th, 2019 at 11:45 am and is filed under Tech, TV.

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