[politics] Tories Bring US-Style Political Attack Adverts To The UK In Time For The Election … the Tory party are exploiting a gap in the law and using YouTube to target voters … ‘The new campaign tactic, a first in UK politics, enables the Tories to completely bypass Britain’s strict ban on paid-for political TV adverts and allows the party substantially more freedom to target video adverts at individuals in marginal constituencies. What’s more, unlike expensively produced political party broadcasts which are shown in carefully allocated slots on national TV channels, this form of YouTube advertising could enable the Conservatives to produce fast-turnaround negative attack adverts within hours based on recent events.’

US-Style Political Attack Adverts Arrive In The UK

This entry was posted on Sunday, February 8th, 2015 at 4:38 pm and is filed under Politics.

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