[apple] Leaked Genius Bar manual shows Apple’s smooth seductions … The Register provides some fascinating details from training materials for Apple Store staff … ‘There is also a list of key phrases not to be used by Genius Bar staff. Apple hardware does not “bomb,” “crash,” “bang,” or even “freeze.” Instead it “unexpectedly quits,” “does not respond,” or “stops responding.” Similarly there’s no such thing as a “bug” or “problem,” just a “condition” or “situation.” Such vocabulary rules are not uncommon in the industry (this hack was once told never to write something is “cheaper” in product documentation, only that it is “less expensive”) but parts of the manual do read rather like a manual on seduction.’

Apple’s Manual On Sales Seduction

This entry was posted on Saturday, September 1st, 2012 at 5:05 pm and is filed under Apple.

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