[apple] How Robert X. Cringely summed up Steve Jobs in 1992…
The most dangerous man in Silicon Valley sits alone on many weekday mornings, drinking coffee at Il Fornaio, an Italian restaurant on Cowper Street in Palo Alto. He’s not the richest guy around or the smartest, but under a haircut that looks as if someone put a bowl on his head and trimmed around the edges, Steve Jobs holds an idea that keeps some grown men and women of the Valley awake at night. Unlike these insomaniacs, Jobs isn’t in this business for the money, and that’s what makes him dangerous.
I wish, sometimes, that I could say this personal computer stuff is just a matter of hard-headed business, but that would in no way account for the phenomenon of Steve Jobs. Co-founder of Apple Computer and founder of NeXT Inc., Jobs has literally forced the personal computer industry to follow his direction for fifteen years, a direction based not on business or intellectual principles but on a combination of technical vision and ego gratification in which both business and technical acumen played only small parts.
Steve Jobs sees the personal computer as his tool for changing the world. I know that sounds a lot like Bill Gates, but it’s really very different. Gates sees the personal computer as a tool for transferring every stray dollar, deutsche mark, and kopek in the world into his pocket. Gates doesn’t give a damn how people interact with their computers as long as they pay up. Jobs gives a damn. He wants to tell the world how to compute, to set the style of computing.
Bill Gates has no style; Steve Jobs has nothing but style.
A friend once suggested that Gates switch to Armani suits from his regular plaid shirt and Levis Dockers look. “I can’t do that,” Bill replied. “Steve Jobs wears Armani suits.”
Think of Bill Gates as the emir of Kuwait and Steve Jobs as Saddam Hussein.
Like the emir, Gates wants to run his particular subculture with an iron hand, dispensing flawed justice as he sees fit and generally keeping the bucks flowing in, not out. Jobs wants to control the world. He doesn’t care about mantaining a strategic advantage; he wants to attack, to bring death to the infidels. We’re talking rivers of blood here. We’re talking martyrs. Jobs doesn’t care if there are a dozen companies or a hundred companies opposing him. He doesn’t care what the odds are against success. Like Saddam, he doesn’t even care how much his losses are. Nor does he even have to win, if, by losing the mother of all battles he can maintain his peculiar form of conviction, still stand before an adoring crowd of nerds, symbolically firing his 9mm automatic into the air, telling the victors that they are still full of shit.
You guessed it. By the usual standards of Silicon Valley CEOs, where job satisfaction is measured in dollars, and an opulent retirement by age 40 is the goal, Steve Jobs is crazy.