[google] How Google Dominates Us … a profile of Google from James Gleick… ‘…your search history reveals plenty—as Levy says, “your health problems, your commercial interests, your hobbies, and your dreams.” Your response to advertising reveals even more, and with its advertising programs Google began tracking the behavior of individual users from one Internet site to the next. They observe our every click (where they can) and they measure in milliseconds how long it takes us to decide. If they didn’t, their results wouldn’t be so uncannily effective. They have no rival in the depth and breadth of their data mining. They make statistical models for everything they know, connecting the small scales with the large, from queries and clicks to trends in fashion and season, climate and disease. It’s for your own good—that is Google’s cherished belief.’

Profile Of Google from James Gleick

This entry was posted on Friday, September 9th, 2011 at 8:27 am and is filed under Google, Web.

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