[ukblogs] Taking the shine off: Why blog publishing failed in the UK … a co-founder of Shiny Media looks at the state of blog publishing in the UK … ‘The obvious reason why UK new media companies haven’t achieved the same success as their US counterparts is down to economies of scale. US sites have at least five times more readers to aim at and that counts for an awful lot when most online advertising is still based around a CPM model (advertisers pay a between 50p-£20 depending on the campaign per thousand people who see their ad). What makes it even trickier is that most UK advertisers for obvious reasons only want their ads to be seen by UK readers…’

Why Blog Publishing Failed in the UK

This entry was posted on Thursday, August 14th, 2008 at 2:44 pm and is filed under Blogs, UKblogs.

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