[newspapers] BBC News: How can papers afford to give away DVDs?‘The great DVD giveaway is just the latest instalment in Fleet Street’s endless turf war. “It’s digital bingo,” says Greenslade, referring to the period, 20 years ago, when tabloid editors employed prize-winning bingo games to woo new readers.’

BBC News on UK Newspaper DVD Giveaways

This entry was posted on Tuesday, October 11th, 2005 at 2:02 pm and is filed under Press.

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