[coffee] Starbucks vs. Its Addicts — Slate on Starbucks raising the price of it’s coffee … ‘A recent survey of scientific literature by psychiatrists Roland Griffiths of Johns Hopkins and Laura Juliano of American University found that people who have a one-cup-a-day habit can become addicted. It’s not so much the buzz — pleasant as it is — that keeps people coming back for more: It’s the symptoms of withdrawal. In other words, Starbucks may not have to fret about the impact of raising prices because a goodly portion of its customer base may begin to feel sick without its products. Talk about a great business plan!’
This entry was posted on Saturday, October 9th, 2004 at 3:38 pm and is filed under Drink.