[books] Under the Skin — interview with Eric Schlosser author of Fast Food Nation‘Fast Food Nation captured, and intensified, a mood of visceral disgust with tainted and tasteless branded fodder. The backlash has forced McDonald’s itself to raise its PR game through the pursuit of cattle-friendly ranches and organic milk suppliers. Schlosser suspects this greener-than-thou campaign might be too little, too late: “I really do believe that this industry and this phenomenon has peaked and is in decline.”‘

Interview with Eric Schlosser

This entry was posted on Sunday, September 14th, 2003 at 3:20 pm and is filed under Books, Food.

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