[tv] ITV Digital: An Insider’s Story — a middle-manager at ITV Digital talks about what went wrong … ‘Quality needs to override the consumers thirst for quantity. The quality of UK digital programming must improve in order that the digital platform becomes attractive. The consumers’ perception can be summed up by a letter sent to HQ this week from a subscriber. They offered to buy a monkey in exchange for a lifetime’s supply of crisps – is this how we are to be remembered? We are a supplier of programmes not a toy store!’ [Related: Media Guardian Coverage of ITV Digital Shutdown]

ITV Digital – the Inside Story

This entry was posted on Wednesday, May 1st, 2002 at 9:10 am and is filed under TV.

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