[nologo] America is not a hamburger — Naomi Klein on the “rebranding” of America. ‘…Beers views the US tattered international image as little more than a communications problem. Somehow America still hasn’t managed, in Beers’ words, to “get out there and tell our story”. In fact, the problem is just the opposite: America’s marketing of itself has been too effective. Schoolchildren can recite its claims to democracy, liberty and equal opportunity as readily as they can associate McDonald’s with family fun and Nike with athletic prowess. And they expect the US to live up to its claims. If they are angry, as millions clearly are, it’s because they have seen those promises betrayed by US policy.’
Naomi Klein on the “Rebranding” of America
This entry was posted on Thursday, March 14th, 2002 at 12:45 pm and is filed under Politics.
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I liked the bit abouthow the brand hadn’t failed but the product. For this, read the product managers…
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