[comics] Wanted: superhero — interesting analysis of Marvel’s business problems … Comic-book publishing remains nicely profitable, with a 27% operating margin, but it contributes only 20% of Marvel’s revenue. Licensing has next to no costs but is stuck at 8% of sales–just where it was in 1992. The drag on the company is the Toy Biz division. It develops Marvel characters and Pokémon and World Championship Wrestling figures. The unit had an operating loss of $45 million on revenues of $167 million (72% of the total) in 2000. A plunge in toy sales this year has depressed results further.’ [via Neil Alien]

Analysis of Marvel’s Business Problems

This entry was posted on Saturday, November 3rd, 2001 at 10:18 am and is filed under Comics.

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