[meat] Give me a Big Mac – but hold the beef. The Guardian takes a look at McDonalds in India… ‘As the stand-off between anti-globalists and multinationals continues, India has become the last great battleground. If McDonald’s can succeed here, without beef, it can succeed anywhere, so the reasoning goes. To woo customers, McDonald’s has devised a unique marketing strategy. India is the only country in the world where McDonald’s does not offer beef. With 140m Indian Muslims, pork is off the menu, too. This leaves chicken and mutton – the ingredient of McDonald’s flagship “Maharaja Mac”. There are other additions to the menu specifically designed to lure India’s middle-class – such as the tantalising McAloo Tikki burger. All foods are strictly segregated into vegetarian and non-vegetarian lines. Even the mayonnaise has no egg in it, so as not to offend India’s vegan sensibilities.’

Give me a Big Mac – but hold the beef

This entry was posted on Thursday, December 28th, 2000 at 10:44 am and is filed under Food.

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