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[art] What The KLF Burning A Million Quid Means In 2017‘All artworks cost a certain amount of money to make – and clearly, this one cost more than most. They then generate profit – whether financial or reputational – for a closed loop of people. However, by burning their money, Drummond and Cauty were effectively sharing it. According to the standard process of retail transaction, the money was ours as customers, before becoming theirs as successful artists. But suddenly, via the pair’s remarkable act of communion; their uncompromising rejection of the arbitrary values with which the market codifies and reduces art, we all had a stake. By sacrificing that million, they effectively gave it to everyone from that day forward, who despaired at money’s monstrous, bullying power. And in the process, they created an infinite, galvanising resource; something from which we could all draw strength when we felt the need. It’s a gesture that will only lose its power when the social and economic conditions which made it such a transgressive, aberrant act disappear too. Viewed from that perspective, not only was the burning a mythical act, it was also an extremely generous and even rather moving one.’

What it Means to Burn A Million Pounds…

This entry was posted on Tuesday, August 8th, 2017 at 12:35 pm and is filed under Music, People.

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