[blogging] Can Young House Love Escape the Internet? … A cautionary tale about lifestyle blogging … ‘By 2011, YHL was getting over 5 million monthly page views (with a million unique visitors), and the Petersiks were regularly working a second shift after Clara’s bedtime and throughout weekends and vacations. Family outings had to include something “bloggable,” like a stop at an antique store. Each holiday required fresh seasonal content. The Petersiks were also picking up all those side projects that felt like huge wins, but required a tremendous amount of additional work. They admit the blog made money “a nonissue” in its final years. “For a long time, we thought we were doing okay if we could duplicate our salaries from our old advertising jobs; then it got to the point where we could bring in much more,” says Sherry. “But I kept saying, ‘I don’t want more money, I want more time.’” She’d spend school field trips sneaking onto her phone to respond to comments from the zoo or the aquarium. “I felt like any day where I was being a great blogger, I was being a bad mom and vice versa,” Sherry says. She and John both worried that their marriage was being reduced to “essentially co-workers.”’

A Cautionary Tale about Lifestyle Blogging

This entry was posted on Tuesday, February 16th, 2016 at 12:32 pm and is filed under Blogs, Life.

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