[books] From BooksUnlimited — Five minutes with Naomi Klein. ‘…in Britain I think there are a few things that have put the discussion around the difference between branding and advertising into the public discourse. One of those things has been the branding of Britain – the whole idea of very consciously building an identity around a country. I also think that having Richard Branson as a kind of rock star CEO (he’s basically the most well known CEO in Britain) has taught people in Britain a lot about what branding means. Here you have a company that is all brand, that is all about extending into new areas, about building these branded temples. It is really about selling an idea, selling a persona as opposed to selling products and that’s something that’s quite difficult to grasp. That’s why I think the discourse around branding is a lot more advanced in Britain than anywhere else.’

Five minutes with Naomi Klein…

This entry was posted on Friday, December 8th, 2000 at 9:49 am and is filed under Books, People.

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