[morrison] Magic for Mutants — Grant Morrison’s column on his new website is well worth checking out… ‘Corporate entities are worth studying. They and other ghosts like them rule our world. So…figure out why the Coca-Cola spirit is stronger than the Doctor Pepper spirit (what great complex of ideas, longings and deficiencies has the Coke logo succeeded in condensing into two words, two colours, taking Orwell?s 1984 concept of Newspeak to its logical conclusion?) Watch their habits, track their movements over time, monitor their repeated behaviours and watch how they react to change and novelty. Learn how to imitate them, steal their successful strategies and use them as your own. Create your own brand, your own logo and see how quickly you can make it spread. Build your own god and set it loose.’

Magic for Mutants — a column from Grant Morrison

This entry was posted on Wednesday, November 29th, 2000 at 11:52 am and is filed under Comics, Grant Morrison.

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