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[tv] Noel Edmonds: TV’s emperor of folly … a look at Noel Edmonds new game show‘In Cheap Cheap Cheap, Edmonds plays the owner of a dilapidated general store. Sometimes the shop’s manager wobbles into view to drop a leaden one-liner. Sometimes the tenant of the upstairs flat pops down to blurt something in a mangled fake-European accent – she calls Edmonds her “rent boy” very early on – or a shop assistant will take a selfie, or a deliveryman will sort of wander around a bit. This is the set of the gameshow. There is no studio audience, and Edmonds doesn’t say hello or goodbye. It’s like this collection of weirdos have been trapped in this empty and possibly extra-dimensional shop for all eternity. It’s like Edmonds, having grown terrified by the horrors of the real world, has built his very own Red Room for sanctuary. Watching Cheap Cheap Cheap is like watching a weird piece of existential Lithuanian amateur community theatre. It’s like watching QVC, if QVC was beamed in from an irradiated wasteland four billion years in the future.’

Noel Edmonds New Game Show

This entry was posted on Tuesday, August 15th, 2017 at 1:36 pm and is filed under People, TV.

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