[books] ‘This Goes All the Way to the Queen’: The Puzzle Book that Drove England to Madness … a look back Kit Williams’ Masquerade and how the book and treasure hunt caused a huge outbreak of apophenia … ‘Masquerade sold two million copies in the first few years, and readers went mad—sometimes literally—trying to suss out the location of the golden hare. Based on hunches, resonances, illusory references, coincidental results from imagined codes, and genuine mistakes, “Masqueraders” dug up acres of countryside, traveled hundreds of thousands of miles, wrote tens of thousands of letters to Williams, and occasionally got stuck halfway up cliffs or were apprehended by police while trespassing on historic properties. Masquerade’s simple, elegant puzzle was couched in a lush landscape of visual symbolism and wordplay, and as it turns out, there’s no better way to distract people from a genuine plan than by concealing it inside a bunch of random noise. Given enough unrelated, unnecessary information, human brains will construct the decoy patterns all by themselves.’

Kit Williams’ Masquerade and Apophenia

This entry was posted on Tuesday, October 20th, 2015 at 12:33 pm and is filed under Books, Life.

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