[web] A Complete Taxonomy of Internet Chum … some analysis of those grids of advertisements you see on web pages… ‘Like everything else on the internet, traffic flowing through chumboxes must be tracked in order for everyone to be paid. Each box in the grid’s performance can be tracked both individually and in context of its neighbors. This allows them to be highly optimized; some chum is clearly better than others. As a byproduct of this optimization, an aesthetic has arisen. An effective chumbox clearly plays on reflex and the subconscious. The chumbox aesthetic broadcasts our most basic, libidinal, electrical desires back at us. And gets us to click. Clicking on a chumlink—even one on the site of a relatively high-class chummer, like—is a guaranteed way to find more, weirder, grosser chum. The boxes are daisy-chained together in an increasingly cynical, gross funnel; quickly, the open ocean becomes a sewer of chum.’

Understanding Internet Chum

This entry was posted on Sunday, June 14th, 2015 at 1:40 pm and is filed under Tech, Web.

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