[google] What does Google need on mobile? … a look at Google’s mobile strategy from Benedict Evans… ‘Google has gone from a world of almost perfect clarity – a text search box, a web-link index, a middle-class family’s home – to one of perfect complexity – every possible kind of user, device, access and data type. It’s gone from a firehose to a rain storm. But on the other hand, no-one knows water like Google. No-one else has the same lead in building understanding of how to deal with this. Hence, I think, one should think of every app, service, drive and platform from Google not so much as channels that might conflict but as varying end-points to a unified underlying strategy, which one might characterize as ‘know a lot about how to know a lot’.’

Google’s Mobile Strategy

This entry was posted on Wednesday, April 22nd, 2015 at 12:31 pm and is filed under Google, Tech.

« »

No Comments

Sorry, the comment form is closed at this time.