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[dailyfail] Profits Of Doom … Is the Daily Mail Online as sucessful as it seems? … ‘DMGT also reported that their print advertising was down 2%, bringing in only £53million this year. This figure was kind of brushed over in favour of talk of website growth – played down almost – but it’s worth a quick look. £53 million is £12 million more in ad revenue than the website generates. Yes, the website’s growth has been impressive – it has become the biggest newspaper website in the world – but it’s actually pulling in much less cash than its dead-tree equivalent. The Daily Mail’s circulation is 1.6 million, about 1% of its apparent online audience. So the ad space they’re selling online is actually, relatively, worthless and it appears to be their only major stream of revenue.’

Is The Daily Mail Online As Sucessful As It Seems?

This entry was posted on Tuesday, March 11th, 2014 at 12:04 pm and is filed under Daily Mail, Press, Web.

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