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[coffee] Starbucks vs. Its Addicts — Slate on Starbucks raising the price of it’s coffee …‘A recent survey of scientific literature by psychiatrists Roland Griffiths of Johns Hopkins and Laura Juliano of American University found that people who have a one-cup-a-day habit can become addicted. It’s not so much the buzz — pleasant as it is — that keeps people coming back for more: It’s the symptoms of withdrawal. In other words, Starbucks may not have to fret about the impact of raising prices because a goodly portion of its customer base may begin to feel sick without its products. Talk about a great business plan!’

Slate on price raises at Starbucks



This entry was posted on Saturday, October 9th, 2004 at 3:38 pm and is filed under drink.

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