[comics] Spiderman Bursts out of the Page — profile of Peter Parker, the Amazing Spiderman …‘Realising the tremendous value tied up in old Marvel titles should have been easy. But the company managed to botch the job, selling the Spider-Man film rights to three different parties. Even now, argues Win Wiacek, the company is taking little advantage of the Spider-Man film hype to promote its comic books. Selling Spidey figures made in the Far East is more profitable in the short term. For Spider-Man, a successful future is more likely to be scripted in Hollywood than New York.’
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