[big brother] Guardian Unlimited covers how Nasty Nick’s departure from Big Brother helped converge TV and the internet. ‘But if the convergence between the internet and TV isn’t to become a collision, these media need to work together. Being big on the internet doesn’t necessarily mean that TV viewing figures will decline. Viral marketing? Bollocks. Call it good old-fashioned word of mouth. Internet page impressions went through the roof and boosted, not hindered, the TV audience that night. If the content is compelling enough and production teams plan well, the internet and TV can feed each other. It is the viewer who wins.’
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