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[male struggle!] newsUnlimited reports that a clenched fist is the new image of Old Spice. “Vegas has replaced it with a clenched fist as a mark of resistance against post-feminist man’s weakness for effete eau de Cologne and skin balm. “The fist is also a symbol of men’s struggle to be taken seriously by women,” he said. “I prefer to think of it not as a stopper but as five fingers of angst and frustrated male desire.”

Clench Fist New Brand Image For Old Spice

This entry was posted on Tuesday, June 20th, 2000 at 11:49 am and is filed under Life, Weird.

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